What’s New || Our Fresh Look Has Launched

Hey there birdies! As you may have discovered, SkinOwl has just gotten a makeover! We’re so excited to not only be sharing our beautiful new packaging with you all, but also our commitment to being sustainable and eco-friendly. There are some things you should know that come hand-in-hand with our new look.

1. Same trusted formulations

2. Our bright new colors are inspired by LA sunsets, earth tones, and Annie’s favorite colorways

3. Eye now in a pump!

4. Say Goodbye to ‘Beauty’

With selfcare at the helm of our focus, we decided to drop the word ‘beauty’ from all of our products, i.e. beauty bar, beauty mist, beauty drops, etc. We believe ‘beauty’ isn’t solely enhanced by the product itself. Rather, beauty is found in the time we spend on our skin and the bonds we form with our beauty rituals that enhance confidence and worth. Therein lies the beauty of skincare.

5. Our new labels are ‘cleanflake’ labels.

The CleanFlake™ label facilitates PET recycling. It enables clean separation of the label’s facestock and adhesive from PET packaging, resulting in pure PET flakes that can be recycled into food-grade rPET. Recycled PET (rPET) is a valuable and sustainable material, but the challenge lies in eliminating contamination from the recycling stream. Labels can diminish the value of recycled PET (leading to downcycling) if they do not separate completely from the package during the recycling process. Our labels are made of breakthrough materials that make it easier to recycle PET packaging – and increase yields of higher-value recycled material. The adhesive adheres to the PET bottle until the very end of its lifecycle, when the cohesive bond is broken at the recycler in the sink/float process. CleanFlake meets the design guidelines from the European PET Bottle Platform (EPBP) and from Petcore, which place specific emphasis on raising the output of rPET. Furthermore, CleanFlake has been granted approval for use in the deposit-and-return system for one-way plastic bottles in the Nordics (Returpack).

6. We’ve eliminated all boxes.

Eye+ is now in a pump, sans box + organza bag, and our Beauty Bars are now in sleek sleeves.

I know you’re as excited as we are to get your hands on our gorgeous new packaging. As always, find us on Instagram (@skinowl) for skin tips, product hacks, and more Team SkinOwl goodness.